You do the legwork. We guide every decision.
DIY Startup Guidance is for budget-conscious dentists who can handle execution: a step-by-step roadmap, proven templates, and expert coaching calls from your first plans through opening day. $15,000, starting with a $5,000 deposit.
An expert roadmap, and someone to call
You keep the savings of building it yourself — without guessing your way through decisions you've never made before.
What you get from us
Everything on the list below is included in the flat fee — no hourly meter running.
- Step-by-step startup roadmap & checklists
- Guidance on lease, equipment & software choices
- Hiring, SOP & onboarding templates
- Credentialing & launch-marketing direction
- Ongoing coaching calls through opening day
What you handle yourself
This is the honest part: DIY means the doing is yours. Expect to own things like these.
- Touring spaces and negotiating your lease — with our read on the terms first
- Vendor calls, quotes & contracts
- Running the hiring process end to end
- Applications, permits & paperwork
- Keeping contractors & vendors on schedule
The same six workstreams as the turnkey build
On the turnkey launch we execute all six for you. On the DIY track you execute — and get coached through the decisions in each one.
Build-out
Lease, office design & construction planning, signage, equipment choices, utilities & IT. You run the project; we tell you what good looks like at each step.
Business & legal
Entity formation, office licensing & permits, business insurance, employment contracts, and OSHA & HIPAA compliance. You file; we make sure nothing gets missed.
Financial
Startup-loan financing, fee schedules & PPO participation strategy, payroll & benefits, merchant services, and patient financing — decisions you'll live with for years.
Systems
Practice management software, digital patient forms, phones & VoIP, vendor portals, and lab accounts. You set them up; we steer you to the right picks.
Team
Hiring your front desk, assistants, and associates with our templates, plus training plans and insurance credentialing direction — so the team is ready for day one.
Marketing & launch
Brand, website, Google Business Profile, social accounts, and the opening push — we set the direction so opening week isn't an empty schedule.
DIY guidance, next to the turnkey build
One costs more money, the other more of your time. Both get you to opening day.
For budget-conscious dentists who can handle execution
$5,000 deposit · expert coaching throughout
You do the legwork, we provide the expert roadmap — step-by-step coaching through the entire startup process.
- Step-by-step startup roadmap & checklists
- Guidance on lease, equipment & software choices
- Hiring, SOP & onboarding templates
- Credentialing & launch-marketing direction
- Ongoing coaching calls through opening day
For dentists who'd rather buy the time back
$5,000 non-refundable deposit · 4–6 month timeline
We build your entire practice from the ground up and hand you the keys to a fully operational office.
- Broker, landlord, lawyer & contractor coordination
- Equipment procurement & IT setup
- Hiring & training your staff
- SOPs, branding & website
- Insurance credentialing & initial patient acquisition
Honest answer If you have more budget than time, the turnkey launch is the better buy. If you have more time than budget, DIY guidance keeps every decision expert-checked at less than half the price.
Four stages — you execute, we guide
The same stages as a turnkey build, with coaching calls running through opening day.
Plan & secure
You find the space, negotiate the lease, and line up financing — we tell you what a good deal looks like before you sign.
Build & equip
You manage the contractor, equipment vendors, IT, and software — the roadmap keeps them on one schedule.
Staff & systems
You hire and train the team from our templates, write the SOPs, and work through credentialing with our direction.
Launch & fill
Branding, website, and first marketing go live before you do, so opening week isn't an empty schedule.
The ground rules, on every engagement
Month-to-month
30 days' notice — no long-term lock-in on billing or ads.
HIPAA first
A Business Associate Agreement is signed before we touch patient data.
In writing
Service-level commitments live in every agreement, every time.
The questions we hear most
Walk us through your plans
A free 30-minute call, no obligation. Tell us where you are — signed lease or still looking — and we'll say honestly whether DIY guidance or the turnkey build fits you better.